Wednesday 17 March 2010
Life of a Film- Alice In Wonderland
Alice in Wonderland is a 2010 fantasy adventure film directed by Tim Burton, written by Linda Woolverton, and starring Mia Wasikowska, Johnny Depp, Helena Bonham Carter, Anne Hathaway, Crispin Glover, Michael Sheen and Stephen Fry. It is an extension of Lewis Carroll's novels Alice's Adventures in Wonderland and Through the Looking-Glass. The film uses a technique of combining live action and animation.
In the film, Alice is now 19 years old and accidentally returns to Underland, a place she previously visited 13 years ago. She is told that she is the only one that can slay the Jabberwocky, a dragon controlled by the Red Queen. Burton said the original Wonderland story was always about a girl wandering around from one weird character to another and he never felt a connection emotionally, so he wanted to make it feel more like a story than a series of events. He does not see this as a sequel to previous films or a re-imagining. It premiered in London at the Odeon Leicester Square on February 25, 2010 and was released in the United Kingdom on March 5, 2010 through Walt Disney Pictures in 3-D and IMAX 3-D, as well as in regular theaters.
The film was distributed using a range of teaser campaign advertisements.
Production information...
Distributed by:Walt Disney Pictures
Produced by: The Zanuck Company Team Todd Tim Burton Productions Bandersnatch Productions
Total Box Office:$208,600,000 in U.S. and Canada
Production Budget:$250,000,000 Estimated
Running Time:109 minutes
This film was originally set to be released in 2009, but was pushed to March 5, 2010. Motion capture filming began in early October at Sony Pictures Studios in Culver City, California, though the footage was later discarded.Filming also took place at Culver Studios.Burton said that he used a combination of live action and animation, without motion capture.He also noted that this was the first time he had filmed on a green screen.Filming of the green screen portions, comprising 90% of the film, was completed after only 40 days.Many of the cast and crew felt nauseous as a result of the long hours surrounded by green, with Burton having lavender lenses fitted into his glasses to counteract the effect
Sony Pictures Imageworks designed the visual effects sequences.Burton felt 3D was appropriate to the story's environment.Burton and Zanuck chose to film with conventional cameras, and convert the footage into 3-D during post-production; Zanuck explained 3-D cameras were too expensive and "clumsy" to use.
On February 12, 2010 major UK cinema chains, Odeon, Vue and Cineworld, had planned to boycott the film because of a reduction of the interval between cinema and DVD release from the usual 17 weeks to 12. A week after the announcement, Cineworld, who has a 24% share of UK box office, has chosen to play the film on over 150 screens. Cineworld's chief executive Steve Wiener stated, "As leaders in 3D, we did not want the public to miss out on such a visual spectacle. Shortly after, the Vue cinema chain also reached an agreement with Disney, but Odeon had still chosen to boycott in Britain, Ireland and Italy.On February 25, 2010 Odeon had reached an agreement and has decided to show the film on March 5, 2010 The Royal premiere took place at the Odeon Leicester Square in London on February 25, 2010.
Alice in Wonderland opened with over $41 million in North America, setting a new record for an opening-day in March. Alice made an estimated $116.1 million in its opening weekend.
Horizontal And Vertical Intergration
Definition...
The term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets.
Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a company is being taken over by, or merged with, another company which is in the same industry and in the same stage of production as the merged company e.g a car manufacturer merging with another car manufacturer.
Example of Horizontal and Vertical Intergration...
Warner Bros Studios - Where production takes place
Warner Bros - Distirbution
Warner Bros Cinemas - Exhibition, used to own in the UK
The term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets.
Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a company is being taken over by, or merged with, another company which is in the same industry and in the same stage of production as the merged company e.g a car manufacturer merging with another car manufacturer.
Example of Horizontal and Vertical Intergration...
Warner Bros Studios - Where production takes place
Warner Bros - Distirbution
Warner Bros Cinemas - Exhibition, used to own in the UK
Monday 15 March 2010
The Stages Of Film Making
PRODUCTION
This is the phase most people are familiar with.
Production entails actually shooting the film. The director will oversee cast rehearsals of dialogue, movements, stunts ect,and will continue with as many takes as he needs to ensure he captures exactly what he had in mind for a given scene. There are a ton of things that need to be done to prepare for filming each and every day, such as tweaking the lighting, getting the actors and actresses in their outfits and makeup, touching up sets and putting extras in place. At the end of what is often an extremely long day, the director and others may review the "dailies" -- unedited footage that was captured either that same day or possibly the day before. After several weeks or months, production usually ends with a wrap party for everyone who worked on the project. For big blockbusters, we're talking hundreds of people.
DISTRIBUTION
Now it's time to see if all of the hard work from the previous four stages was worth it... the film either goes direct-to-DVD or hits theaters, usually on the heels of a glamorous premiere, a press junket, a website launch and an advertising campaign. This is where we common folk come in; after thousands, millions, tens of millions or hundreds of millions of dollars have been spent getting a movie to the cineplex, we have the power to determine its overall success.
EXHIBITION.
This is the final stage, where the film is released to cinemas or, occasionally, to DVD, VCD, VHS ,Blu-Ray, or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised.
This is the phase most people are familiar with.
Production entails actually shooting the film. The director will oversee cast rehearsals of dialogue, movements, stunts ect,and will continue with as many takes as he needs to ensure he captures exactly what he had in mind for a given scene. There are a ton of things that need to be done to prepare for filming each and every day, such as tweaking the lighting, getting the actors and actresses in their outfits and makeup, touching up sets and putting extras in place. At the end of what is often an extremely long day, the director and others may review the "dailies" -- unedited footage that was captured either that same day or possibly the day before. After several weeks or months, production usually ends with a wrap party for everyone who worked on the project. For big blockbusters, we're talking hundreds of people.
DISTRIBUTION
Now it's time to see if all of the hard work from the previous four stages was worth it... the film either goes direct-to-DVD or hits theaters, usually on the heels of a glamorous premiere, a press junket, a website launch and an advertising campaign. This is where we common folk come in; after thousands, millions, tens of millions or hundreds of millions of dollars have been spent getting a movie to the cineplex, we have the power to determine its overall success.
EXHIBITION.
This is the final stage, where the film is released to cinemas or, occasionally, to DVD, VCD, VHS ,Blu-Ray, or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised.
Convergance and ways to consume films
Technical convergance means two things for the film industry; The first of these is that they are able to reach their audiences far easier, hence increasing their profits, However it has also meant that film piracy has become far easier.
How to consume the film James Bond.
There are many ways to consume the film James Bond, through the website http://www.007.com/ you can almost become part of the film. Here are some ways you can consume the film through the website.
How to consume the film James Bond.
There are many ways to consume the film James Bond, through the website http://www.007.com/ you can almost become part of the film. Here are some ways you can consume the film through the website.
- A game avalible for XBOX 360 features the same front cover as the DVD
- Instant Messenger Icons avalible to download
- Wallpapers for your comupter avalible to download
- An APP for your i-pod touch and I-phone avalible to download
- A link to watch the offical music video
- A link to play James Bond top trumps online
How To Consume the film SUPERBAD
- A text message number and the benifit of it is you get a free superbad ringtone
- A link so you can play a superbad game online
- As you enter the website the characters from the film talk to you.
- Links to the facebook site
- A link to put the "Superbad widget" on your webesite
- A link to listen to the live soundtrack on myspace
- A Downloadable Wallpaper for your computer.
- A Downloadable Screensaver for your computer
- Downloadable Buddy Icons for instant messenger
- A Soundboard so you can hear your favorite clips from the film
- Ringtones for your phone
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