Convergance and ways to consume films

Technical convergance means two things for the film industry; The first of these is that they are able to reach their audiences far easier, hence increasing their profits, However it has also meant that film piracy has become far easier.

How to consume the film James Bond.

There are many ways to consume the film James Bond, through the website http://www.007.com/ you can almost become part of the film. Here are some ways you can consume the film through the website.

• A game avalible for XBOX 360 features the same front cover as the DVD
• Instant Messenger Icons avalible to download
• Wallpapers for your comupter avalible to download
• An APP for your i-pod touch and I-phone avalible to download
• A link to watch the offical music video
• A link to play James Bond top trumps online

How To Consume the film SUPERBAD

• A text message number and the benifit of it is you get a free superbad ringtone
• A link so you can play a superbad game online
• As you enter the website the characters from the film talk to you.
• Links to the facebook site
• A link to put the "Superbad widget" on your webesite
• A link to listen to the live soundtrack on myspace
• A Downloadable Wallpaper for your computer.
• A Downloadable Screensaver for your computer
• Downloadable Buddy Icons for instant messenger
• A Soundboard so you can hear your favorite clips from the film
• Ringtones for your phone